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    <lastmod>2026-03-27</lastmod>
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  <url>
    <loc>https://www.rmortimer.com/blog/start-and-see-how-to-use-momentum-to-create-motivation</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-29</lastmod>
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      <image:title>Blog-overview - Start and see: how to use momentum to create motivation - Make it stand out</image:title>
      <image:caption>Endless Spanish tarmac</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/83465a3c-564d-4d37-8e0a-23f55ef4e82b/IMG_1319.jpeg</image:loc>
      <image:title>Blog-overview - Start and see: how to use momentum to create motivation - Make it stand out</image:title>
      <image:caption>Finding a hidden beach (then an 18% hill to exit it again)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/the-monkey-business-of-empathy</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-27</lastmod>
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      <image:title>Blog-overview - The Monkey Business of Empathy - Make it stand out</image:title>
      <image:caption>Image credit: Ichikawa City Zoo. This image has been widely shared across social media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/f798c0b1-6a5f-44a5-b720-50ab9e885563/Punch+getting+hugged.jpg</image:loc>
      <image:title>Blog-overview - The Monkey Business of Empathy - Make it stand out</image:title>
      <image:caption>Punch finally being embraced. Image credit: Ichikawa City Zoo. This image has been widely shared across social media.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.rmortimer.com/blog/pooh-was-a-neuroscientist</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/ae054900-d5e2-48ba-95f6-46222853c517/Winnie+solo.jpeg</image:loc>
      <image:title>Blog-overview - Pooh Was A Neuroscientist! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog-overview - Pooh Was A Neuroscientist! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/a54a6890-c5ba-4bfa-b632-7c88cb3f4b10/Piglet+2.jpeg</image:loc>
      <image:title>Blog-overview - Pooh Was A Neuroscientist! - The ECN is classic Piglet</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/9f3f6201-922c-4c4c-9a76-2d717586c6e9/P%26P+better.jpeg</image:loc>
      <image:title>Blog-overview - Pooh Was A Neuroscientist! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1769878042432-SSPVD19QJA52SBF52YLX/unsplash-image-5c2HDRZATaA.jpg</image:loc>
      <image:title>Blog-overview - Pooh Was A Neuroscientist! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/blog/dont-be-a-people-pleaser-this-christmas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/a9c5c569-3721-4279-818c-9272d695318b/Strada+Bianchi.jpeg</image:loc>
      <image:title>Blog-overview - Hark! The people-pleasers spring. - Make it stand out</image:title>
      <image:caption>The endless Strade Bianche</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/9bccf44c-37d5-4ed2-a7d2-3e21f1121178/Me+and+Steve.jpeg</image:loc>
      <image:title>Blog-overview - Hark! The people-pleasers spring. - Make it stand out</image:title>
      <image:caption>People-pleasing at its worst: forced smile, anxious eyes - I am totally out of kilter here and it shows a mile off.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/348891d0-f771-418b-8f09-1fa643371584/Chioggia.jpeg</image:loc>
      <image:title>Blog-overview - Hark! The people-pleasers spring. - Make it stand out</image:title>
      <image:caption>Chugging into Chioggia</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/the-confidence-cycle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/de2732e3-221e-4805-b19e-824c415f1315/b0c4f7d3-8e4f-476d-94eb-5e926ea9b6b9.jpg</image:loc>
      <image:title>Blog-overview - The Confidence Cycle - Make it stand out</image:title>
      <image:caption>Grinding my way up the col d’Aubisque</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/975a4e02-40b4-4362-8afe-cd73e32596f7/IMG_8484.jpeg</image:loc>
      <image:title>Blog-overview - The Confidence Cycle - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/life-lessons-from-ultra-riding-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/e289b0f5-1d51-4a75-a974-fb86f211bd44/Rachel_Traniberica_%40jordirullo-8+tunnel.jpg</image:loc>
      <image:title>Blog-overview - (Life) lessons from ultra racing #2 - Make it stand out</image:title>
      <image:caption>Riding through the tunnel at Canelles Reservoir, Spain. Photo credit @jordirullo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/88b79c44-dd10-4c0a-a850-ba966b28ab71/Rachel_Traniberica_%40jordirullo-4.jpg</image:loc>
      <image:title>Blog-overview - (Life) lessons from ultra racing #2 - Make it stand out</image:title>
      <image:caption>Riding for my life. Photo credit @jordiruillo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/15d0b3c1-1dc6-4a00-bc93-9a9c20d2dfcb/Rachel_Traniberica_%40jordirullo-3+smiling.jpg</image:loc>
      <image:title>Blog-overview - (Life) lessons from ultra racing #2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/life-lessons-from-ultra-endurance-racing-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/2b48f74f-6cf6-49d6-9963-4f01e6591565/TI+mountain+fade.jpeg</image:loc>
      <image:title>Blog-overview - (Life) lessons from ultra racing #1 - Make it stand out</image:title>
      <image:caption>Rewarded with breaking dawn as I grind up Mont Ventoux</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/05ef597b-dc7f-458e-aedb-6e1c92e6210b/IMG_5269.jpg</image:loc>
      <image:title>Blog-overview - (Life) lessons from ultra racing #1 - Make it stand out</image:title>
      <image:caption>My kit for 13 days on the road</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/8afec79b-8c30-4766-aa36-1608b8c4550e/Rachel_Traniberica_%40jordirullo-7.jpg</image:loc>
      <image:title>Blog-overview - (Life) lessons from ultra racing #1 - Make it stand out</image:title>
      <image:caption>Riding through the tunnel after Canelles Reservoir - credit @jordirullo</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/f6fb80f0-2894-4040-98e5-38b37316924b/IMG_5391.jpg</image:loc>
      <image:title>Blog-overview - (Life) lessons from ultra racing #1</image:title>
      <image:caption>A boost for both morale and carbs.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.rmortimer.com/blog/confidenceandcourage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/ffb100d2-8432-4c2b-8fdc-a797e07bea42/R0000367.jpeg</image:loc>
      <image:title>Blog-overview - The Confidence/Courage Conundrum - Make it stand out</image:title>
      <image:caption>Fabulous Mountain Guide, Tamsin Gay, giving me courage on the Aiguille D’Entrèves Photo credit www.stuartmacdonald.org</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/5f50b7e2-9f1c-4900-9aa3-8104d1cb4c32/Stereogram.jpg</image:loc>
      <image:title>Blog-overview - The Confidence/Courage Conundrum - Make it stand out</image:title>
      <image:caption>What do you see? (Hint: the suspense is unbearable.)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/avoid-prioritising-work-over-wellbeing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/4c8f2e09-5eec-439c-a519-d27369bbfbe2/Sinking.jpeg</image:loc>
      <image:title>Blog-overview - Life and Leadership: why prioritise one at the expense of the other? - Make it stand out</image:title>
      <image:caption>Not waving, but sinking (to misquote Stevie Smith)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/e25e9640-5a46-439c-b17d-4f065ece5b9e/IMG_9636.jpeg</image:loc>
      <image:title>Blog-overview - Life and Leadership: why prioritise one at the expense of the other? - Make it stand out</image:title>
      <image:caption>Riding an Ultra race: Dead Ends and Dolci - April 2023</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/g5ekxhwa538g96k9lys4gs1dvi0cva</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1679059657839-JPQWXAZ4HZ909U3IKX7U/Past+to+future+jumper.jpeg</image:loc>
      <image:title>Blog-overview - Why do leaders neglect their own needs? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/in-other-newsresilience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/0ff31d30-7ea0-4a1c-88d2-94e8c03e34ec/IMG_9079.jpg</image:loc>
      <image:title>Blog-overview - In other news...how to engage your brain to build resilience. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/thinkmorestrategically-nd3yh</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1676985973484-MCK5XTY8CLZUW5WOGV5X/Salience+Network-01.png</image:loc>
      <image:title>Blog-overview - Be brain savvy on your return to work - Make it stand out</image:title>
      <image:caption>How to be more strategic</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1676985973491-ZHI5OA0TWZFPQYNRP7UB/Passy+Balloon.jpeg</image:loc>
      <image:title>Blog-overview - Be brain savvy on your return to work - Make it stand out</image:title>
      <image:caption>Seeing the bigger picture: time out drifting over Lac de Passy, Haute Savoie</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/what-can-i-do-now-to-reduce-stress-later-fdrke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1676985973452-C4VW0DJUD0L1FLGQP8Y8/Verdon+high+view.jpeg</image:loc>
      <image:title>Blog-overview - What can I do now, to reduce stress later? - Make it stand out</image:title>
      <image:caption>Lac de Sainte-Croix, Verdon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1676985973457-KLH71QVSX50HUDLNW68V/Verdon+riding.jpeg</image:loc>
      <image:title>Blog-overview - What can I do now, to reduce stress later? - Make it stand out</image:title>
      <image:caption>Heading towards Baudinard-sur-Verdon with “les gars”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1676985973462-4TG2JWNDF5W8UHLSGQDH/Verdon+riders+and+poppies.jpg</image:loc>
      <image:title>Blog-overview - What can I do now, to reduce stress later? - Make it stand out</image:title>
      <image:caption>Lycra-clad backsides framed by Provençal poppies</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1676985973469-YT4K9NCLZBVD95DDTNQE/Gorges+from+high+road+2.jpeg</image:loc>
      <image:title>Blog-overview - What can I do now, to reduce stress later? - Make it stand out</image:title>
      <image:caption>Riding high in the Gorges du Verdon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/emotional-regulation-three-steps-to-stress-reduction-when-chocolate-doesnt-cut-it-2e6yx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1676985973436-30OY0Y0S6OUSHJ4VRUDZ/annie-spratt-reU05EIlNCQ-unsplash.jpg</image:loc>
      <image:title>Blog-overview - Emotional Regulation: three steps to stress reduction (when chocolate doesn’t work.) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/the-space-between-stimulus-and-response-xccg2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1676985973420-OVVS8164YN6X5UXYV6YO/XC+tracks.jpg</image:loc>
      <image:title>Blog-overview - The Space between Stimulus and Response - Make it stand out</image:title>
      <image:caption>Choosing a track</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/taking-a-stella-approach-to-deconfinement-s8gbs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1677578067480-X4EIVXLMSR84FW0I8EDU/unsplash-image-VQJXJ4IaU_o.jpg</image:loc>
      <image:title>Blog-overview - Taking a Stella approach to deconfinement</image:title>
      <image:caption>Not Stella (but definitely stellar)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/c5d04a78-5409-4bbd-aa26-e519d6fbcdae/image-asset+%283%29.jpeg</image:loc>
      <image:title>Blog-overview - Taking a Stella approach to deconfinement</image:title>
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  </url>
  <url>
    <loc>https://www.rmortimer.com/blog/how-to-worry-a-bit-less-about-uncertainty-m6wc5</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63f4c668ad64910de63c9fd5/1677578151704-TQ0DQBL007EJ2BCPWLKW/image-asset+%282%29.jpeg</image:loc>
      <image:title>Blog-overview - How to worry (a bit) less about uncertainty</image:title>
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    <loc>https://www.rmortimer.com/blog/tag/positivity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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  <url>
    <loc>https://www.rmortimer.com/blog/tag/uncertainty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <loc>https://www.rmortimer.com/blog/tag/Chimp+Paradox</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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  <url>
    <loc>https://www.rmortimer.com/testimonials-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-19</lastmod>
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  <url>
    <loc>https://www.rmortimer.com/testimonials-1/theres-a-lot-i-continue-to-think-about-well-after-we-log-off</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-03</lastmod>
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    <loc>https://www.rmortimer.com/testimonials-1/rachels-coaching-not-only-gave-me-insights-in-to-my-own-abilities-but-also-changed-the-way-i-think-about-my-employees-career-journeys</loc>
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    <priority>0.5</priority>
    <lastmod>2025-08-03</lastmod>
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    <loc>https://www.rmortimer.com/testimonials-1/not-my-first-experience-of-coaching-but-the-best</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-03</lastmod>
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